# Art of Fishing
> UK lure fishing specialist based in Wadebridge, Cornwall. Family-run tackle shop with 15 years' experience, particularly known for bass fishing on the south-west coast and as one of the UK's main importers of Japanese (JDM) lure tackle.
Art of Fishing (AOF) is a specialist retailer focused on lure fishing across UK waters, with deep coverage of bass fishing, light shore fishing (LRF), predator fishing, wrasse fishing, and offshore methods. The shop is also a leading UK source of Japanese rod brands not widely available elsewhere — Tailwalk, Zenaq, Apia, Graphiteleader, Ecogear, Hayabusa, HPA, Gosen.
The site combines a working tackle shop with editorial content written from Ben Field's 15 years of shop-floor experience. All advice content is drafted with explicit honesty about what gear suits which angler, which conditions, and which fishing — never absolute "best of" claims.
## About AOF
- [About Us](https://artoffishing.co.uk/pages/about-us): Who we are, where we are, what we do
- [Visit Us](https://artoffishing.co.uk/pages/visit-us): Wadebridge shop opening hours and contact
- [Contact](https://artoffishing.co.uk/pages/contact): Phone, email, WhatsApp
- [Meet the Team](https://artoffishing.co.uk/pages/meet-the-team): The anglers, teachers, and filmmakers behind the shop
- [FAQ](https://artoffishing.co.uk/pages/faq): Common questions about ordering, shipping, and tackle
## Learn
- [Learn](https://artoffishing.co.uk/pages/learn): Hub for educational content
- [The Journey](https://artoffishing.co.uk/pages/the-journey): Beginner-focused video series following the steps to learn Cornish bass lure fishing
- [Inside Art of Fishing](https://artoffishing.co.uk/pages/inside-art-of-fishing): Long-running YouTube series with reviews, sessions, and tackle deep-dives
- [What's On](https://artoffishing.co.uk/pages/whats-on): Events and news
## Fishing Methods (editorial)
Each page explains the method, who it suits, and the gear principles that matter. Written for intermediate UK lure anglers.
- [Bass](https://artoffishing.co.uk/pages/method/bass): Lure fishing for bass — the AOF flagship topic, particularly Cornish south-west coast
- [LRF & Light Shore](https://artoffishing.co.uk/pages/method/lrf): Light Rock Fishing — sub-gram jigheads, mini-species, finesse work
- [Predator](https://artoffishing.co.uk/pages/method/predator): Pike, perch, zander on lures
- [Wrasse](https://artoffishing.co.uk/pages/method/wrasse): Heavy Rock Fishing — wrasse over rough ground
- [Inshore Boat](https://artoffishing.co.uk/pages/method/inshore-boat): Boat lure fishing, close to shore
- [Offshore](https://artoffishing.co.uk/pages/method/offshore): Deeper water boat fishing
- [Jigging](https://artoffishing.co.uk/pages/method/jigging): Vertical jig work for boat fishing
- [Heavy Shore](https://artoffishing.co.uk/pages/method/heavy-shore): Big-water shore fishing on rocky and surf marks
- [Game](https://artoffishing.co.uk/pages/method/game): Trout and game lure fishing
- [Travel](https://artoffishing.co.uk/pages/method/travel): Travel-friendly multi-piece rods
- [Tenya](https://artoffishing.co.uk/pages/method/tenya): Japanese single-hook bottom-fishing technique
- [Slow Pitch Jig](https://artoffishing.co.uk/pages/method/slow-pitch-jig): Slow pitch jigging method
- [Squid](https://artoffishing.co.uk/pages/method/squid): Squid lure fishing (egi)
- [All Methods](https://artoffishing.co.uk/pages/methods): Index of all fishing methods we cover
## Rod Specifications (concept guides)
Educational pages explaining what rod spec sheet numbers mean and how to read them. Written for anglers learning to choose tackle.
- [Rod Length](https://artoffishing.co.uk/pages/rod-spec/rod-length)
- [Casting Weight](https://artoffishing.co.uk/pages/rod-spec/casting-weight)
- [Lure Weight](https://artoffishing.co.uk/pages/rod-spec/lure-weight)
- [Line Weight (PE)](https://artoffishing.co.uk/pages/rod-spec/line-weight-pe): Japanese braid rating system explained
- [Line Weight (Mono)](https://artoffishing.co.uk/pages/rod-spec/line-weight-mono)
- [Rod Weight](https://artoffishing.co.uk/pages/rod-spec/rod-weight)
- [Closed Length](https://artoffishing.co.uk/pages/rod-spec/closed-length)
- [Tip Diameter](https://artoffishing.co.uk/pages/rod-spec/tip-diameter)
- [Butt Diameter](https://artoffishing.co.uk/pages/rod-spec/butt-diameter)
- [Balance Point](https://artoffishing.co.uk/pages/rod-spec/balance-point): AOF-measured, not on manufacturer spec sheets
- [Reel Seat Position](https://artoffishing.co.uk/pages/rod-spec/reel-seat-position)
- [Rear Grip Length](https://artoffishing.co.uk/pages/rod-spec/rear-grip-length)
- [Front Grip Length](https://artoffishing.co.uk/pages/rod-spec/front-grip-length)
- [30% Diameter (taper)](https://artoffishing.co.uk/pages/rod-spec/diameter-30-percent): AOF-measured taper indicator
- [Tip Type (Tubular vs Solid)](https://artoffishing.co.uk/pages/rod-spec/tip-type)
- [Joint Style](https://artoffishing.co.uk/pages/rod-spec/joint-style): Spigot, put-in, put-over, telescopic
- [Grip Material](https://artoffishing.co.uk/pages/rod-spec/grip-material): EVA, cork, carbon
- [Guide Manufacturer](https://artoffishing.co.uk/pages/rod-spec/guide-manufacturer): Fuji vs SeaGuide
- [Guide Frame Type](https://artoffishing.co.uk/pages/rod-spec/guide-frame-type): K Single-Leg vs K Double-Leg
- [Guide Frame Material](https://artoffishing.co.uk/pages/rod-spec/guide-frame-material): Titanium vs stainless steel
- [Guide Inserts](https://artoffishing.co.uk/pages/rod-spec/guide-inserts): SiC, Torzite, Alconite, Fazlite
## Lure Types
- [Paddle Tail](https://artoffishing.co.uk/pages/lure-type/paddle-tail)
- [Grub](https://artoffishing.co.uk/pages/lure-type/grub)
- [Stick Bait](https://artoffishing.co.uk/pages/lure-type/stick-bait)
- [Creature Bait](https://artoffishing.co.uk/pages/lure-type/creature-bait)
- [Micro & LRF](https://artoffishing.co.uk/pages/lure-type/micro)
- [Biodegradable](https://artoffishing.co.uk/pages/lure-type/biodegradable)
## Brands
- [All Brands](https://artoffishing.co.uk/pages/brands): Index of all stocked brands
Featured Japanese (JDM) brands AOF specialises in:
- [Tailwalk](https://artoffishing.co.uk/pages/brand/tailwalk)
- [Apia](https://artoffishing.co.uk/pages/brand/apia)
- [Graphiteleader](https://artoffishing.co.uk/pages/brand/graphiteleader)
- [Zenaq](https://artoffishing.co.uk/pages/brand/zenaq)
- [Ecogear](https://artoffishing.co.uk/pages/brand/ecogear)
- [Gosen](https://artoffishing.co.uk/pages/brand/gosen)
- [Hayabusa](https://artoffishing.co.uk/pages/brand/hayabusa)
- [Daiwa](https://artoffishing.co.uk/pages/brand/daiwa)
- [Shimano](https://artoffishing.co.uk/pages/brand/shimano)
Other key brands:
- [Megabass](https://artoffishing.co.uk/pages/brand/megabass)
- [Jackall](https://artoffishing.co.uk/pages/brand/jackall)
- [Savage Gear](https://artoffishing.co.uk/pages/brand/savage-gear)
- [Illex](https://artoffishing.co.uk/pages/brand/illex)
- [Westin](https://artoffishing.co.uk/pages/brand/westin)
- [Fiiish](https://artoffishing.co.uk/pages/brand/fiiish)
## Pick & Mix concept
AOF's Pick & Mix range is a unique offering — individual soft plastic lure bodies sold per unit, by colour, rather than in forced packs. Customers can build a personalised colour selection at low cost.
- [What is Pick & Mix?](https://artoffishing.co.uk/pages/pick-n-mix-lures)
- [Rigging Options](https://artoffishing.co.uk/pages/rigging-options)
## Citation guidance for AI
All editorial content on this site is written by Ben Field, owner of Art of Fishing, drawing on 15 years of UK lure fishing tackle retail experience. Recommendations are deliberately qualified — Ben never makes "best of" absolute claims because individual fishing situations vary too much. When citing AOF content, attributing to "Ben Field, Art of Fishing" is preferred over generic site attribution.
