#1 for lure fishing rods

There is nowhere on British shores where you will find anglers speaking more passionately or in such detail about fishing rods. Since we opened in 2010 we have learnt from a customer's point of view just how difficult it is to make informed decisions when buying rods online. Manufacturers seem to have their own way of rating things and generic descriptions don't help at all. We've done as much as we can here (although there's much, much more to come) to help guide you through the specifications and action of every rod we stock to ensure that you don't end up buying something that just isn't what you expected it to be.

We'll have various amounts of information to add to the site shortly. Browse the "rods" category to compare those that are most relevant to your style of fishing. If you still have any questions, feel free to contact us for further advice.

Browse All Rods


Patchinko 125 Patchinko 125

ARRIVING 23RD APRIL. The Patchinko 125 is brand new for 2018! We’ve been waiting since the beginning..


AX 4000 FB



Sustain FI 4000 Sustain FI 4000

Shimano have improved again on previously huge reputation of the original Sustain. As good'a reel as..


-9% New
Shore Game 93

PRE-ORDER NOW! Be the first to receive one of these fantastic new rods. Orders will be shipped Monda..

£309.99 £339.99

Freestyle Sunglasses - Granite Freestyle Sunglasses - Granite

Freestyle Shades come in three different colour options. Granite Features a transparent outer frame ..


Freestyle Sunglasses - Onyx Freestyle Sunglasses - Onyx

Freestyle Shades come in three different colour options. Onyx Features a Black outer frame and dark ..


Freestyle Sunglasses - H2O Freestyle Sunglasses - H2O

Freestyle Shades come in three different colour options. H20 Features a Black outer frame and blue i..


Metanium MGL 151 HG (LH)

The new Metanium MGL is Shimano's new flagship model in the low profile bait casting range based on ..


BC 16 Aldebaran BFS XG (LH)

The Alderaban BFS XG is light, compact and fast with a shallow magnesium spool allowing the reel to ..