#1 for lure fishing rods

There is nowhere on British shores where you will find anglers speaking more passionately or in such detail about fishing rods. Since we opened in 2010 we have learnt from a customer's point of view just how difficult it is to make informed decisions when buying rods online. Manufacturers seem to have their own way of rating things and generic descriptions don't help at all. We've done as much as we can here (although there's much, much more to come) to help guide you through the specifications and action of every rod we stock to ensure that you don't end up buying something that just isn't what you expected it to be.

We'll have various amounts of information to add to the site shortly. Browse the "rods" category to compare those that are most relevant to your style of fishing. If you still have any questions, feel free to contact us for further advice.


Browse All Rods

Latest

New
Silver Thief 842M Silver Thief 842M

A great little all-round saltwater rod, the Silver Thief is from the Slash "Wind" range. This makes ..

£159.99

-11% New
Exceler LT 2000 Exceler LT 2000

The new Exceler is one of my favourite Daiwa reels to date. Not only because of the amazing value, b..

£79.99 £89.99

-11% New
Exceler LT 3000 Exceler LT 3000

The new Exceler is one of my favourite Daiwa reels to date. Not only because of the amazing value, b..

£79.99 £89.99

-11% New
Exceler LT 4000 Exceler LT 4000

The new Exceler is one of my favourite Daiwa reels to date. Not only because of the amazing value, b..

£79.99 £89.99

-11% New
Exceler LT 5000 Exceler LT 5000

The new Exceler is one of my favourite Daiwa reels to date. Not only because of the amazing value, b..

£79.99 £89.99

-15% New
Fuego LT 3000 Fuego LT 3000

The Fuego is currently Daiwa's cheapest Mag-Seal reel! What that basically means is that the importa..

£84.99 £99.99

-15% New
Fuego LT 4000 Fuego LT 4000

The Fuego is currently Daiwa's cheapest Mag-Seal reel! What that basically means is that the importa..

£84.99 £99.99

-15% New
Fuego LT 5000 Fuego LT 5000

The Fuego is currently Daiwa's cheapest Mag-Seal reel! What that basically means is that the importa..

£84.99 £99.99

New
Boar HogZ 4" Boar HogZ 4"

The streamlined design of the Punch CrawZ makes it ideal for effortlessly penetrating grass mats and..

£5.49

New
Punch CrawZ 4" Punch CrawZ 4"

The streamlined design of the Punch CrawZ makes it ideal for effortlessly penetrating grass mats and..

£5.49