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#1 for lure fishing rods

There is nowhere on British shores where you will find anglers speaking more passionately or in such detail about fishing rods. Since we opened in 2010 we have learnt from a customer's point of view just how difficult it is to make informed decisions when buying rods online. Manufacturers seem to have their own way of rating things and generic descriptions don't help at all. We've done as much as we can here (although there's much, much more to come) to help guide you through the specifications and action of every rod we stock to ensure that you don't end up buying something that just isn't what you expected it to be.

We'll have various amounts of information to add to the site shortly. Browse the "rods" category to compare those that are most relevant to your style of fishing. If you still have any questions, feel free to contact us for further advice.


Browse All Rods

Latest

Widias 4008 FD

Brilliantly smooth, light and solid feeling. I love them. This 4000 size is a perfect bass reel, sui..

£134.99

Widias 2008 FD

The pick of the bunch in terms of light bass or all-round perch/zander reels. Brilliantly smooth, li..

£129.99

Luma 807 FD

The diddy Luma 807 is the ideal ultralight trout or perch reel. Even smaller than a Shimano 1000 siz..

£84.99

Lomax 2.0 4004 FD

New for 2018, the Lomax 2.0 is a solidly built reel that will handle all styles of fishing - includi..

£109.99

Lomax 2.0 2004 FD

New for 2018, the Lomax 2.0 is a solidly built reel that will handle all styles of fishing - includi..

£99.99

Ventura 2508R-H Speed Custom Ventura 2508R-H Speed Custom

A custom, highest level spinning reel made specially for APIA by Daiwa. Includes all of Daiwa's fine..

£549.99

Exsence 4000M XG

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£469.99

Sustain FI 5000 XG Sustain FI 5000 XG

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£259.99

Sustain FI 4000 Sustain FI 4000

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£249.99

Sustain FI 3000 HG Sustain FI 3000 HG

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£244.99