#1 for lure fishing rods

There is nowhere on British shores where you will find anglers speaking more passionately or in such detail about fishing rods. Since we opened in 2010 we have learnt from a customer's point of view just how difficult it is to make informed decisions when buying rods online. Manufacturers seem to have their own way of rating things and generic descriptions don't help at all. We've done as much as we can here (although there's much, much more to come) to help guide you through the specifications and action of every rod we stock to ensure that you don't end up buying something that just isn't what you expected it to be.

We'll have various amounts of information to add to the site shortly. Browse the "rods" category to compare those that are most relevant to your style of fishing. If you still have any questions, feel free to contact us for further advice.


Browse All Rods

Latest

New
Worm EWG Silicon Stopper - 2/0 Worm EWG Silicon Stopper - 2/0

We first bought these in a number of years ago and they found their place as the perfect wrasse hook..

£3.99

New
Worm EWG Silicon Stopper - 1/0 Worm EWG Silicon Stopper - 1/0

We first bought these in a number of years ago and they found their place as the perfect wrasse hook..

£3.99

New
G-Power Braid Neo X8 - 25lb (#1.5)

Super smooth and incredibly supple. There's ZERO memory when you pull this one off the spool. For a ..

£21.99

New
G-Power Braid Neo X8 - 20lb (#1.2)

This is your usual #1.2 PE Japanese equivalent. The bass all-rounder. Super smooth and incredibly su..

£21.99

New
J-Braid X8 150m - Chartreuse 26lb (#1.5) J-Braid X8 150m - Chartreuse 26lb (#1.5)

Daiwa's J-Braid X8 was probably the first sub-£20, 8 strand braids. It turns out that it's not only ..

£18.99

New
Hardcore Power Minnow 120S - CIW

A slightly deeper, more stable surf lure from Duel. The wider body gives great stability. Sinking mo..

£16.99

New
Keison Jig Minnow 115 - YM Keison Jig Minnow 115 - YM

The Keison Jig Minnows were originally designed for seatrout and salmon. However, like many lures th..

£11.99

New
Mobile Landing Net Handle 5.9m Mobile Landing Net Handle 5.9m

Designed for the angler on the move, typically Street or LRF, this telescopic net handle extends to ..

£71.99

New
Versus VS-800NDDM - Clear Versus VS-800NDDM - Clear

These brilliant little boxes are much smaller than most. The perfect combination of slotted form for..

£8.99

New
Versus VS-820NDM - Black Versus VS-820NDM - Black

These brilliant little boxes are much smaller than most. The perfect combination of slotted form for..

£7.99