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New Salty Sensation "BB Hitman" 74S

More grunt than the lighter model - perfect for when almost anything might turn up!..

£469.99

New Salty Sensation "Limbertip" 610S

Ultralight perfection. Very soft, sensitive rod for the most dedicated angler...

£424.99

New Zephyr Avantgarde "Fast Break" 85

Japanese bass rod perfection. Highest end components. All round bass rod...

£584.99

New Zephyr Avantgarde "Wide Attacker" 92

Japanese bass rod perfection. Highest end components. All round bass rod...

£659.99

New Deathadder Stick 5.5"

The Deathadder Stick is one of a massive range of Deps lures that we stocked earlier in our time. Yo..

£7.99

New Deathadder 6"

The Deathadder is one of a massive range of Deps lures that we stocked earlier in our time. You coul..

£7.99

New '15 Exist 3000

The new flagship spinning model has arrived. This new Exist has the cutting edge features which hel..

£449.99

New Clash 3000

The PENN® Clash features everything one would expect from a legendary fishing tackle manufacture suc..

£134.99

DoLive Stick 6''

One of our most popular soft plastic lures ever. You won't even need to open the packet before you c..

£10.49

DoLive Stick FAT 4.5''

NEW! Fat version of the classic DoLive Stick. Superb weedless/weightless bass lure. ..

£10.49

Flash J 5''

Absolutely superb bass catching lures to rig weedless and weightless. Perfect in shallow water! They..

£8.49

Flash J Shad 5'' SW

If you're after monster Perch, Pike or Bass then this is the one!! The jumbo paddle tail is all set ..

£7.49

New Deathadder 6"

The Deathadder is one of a massive range of Deps lures that we stocked earlier in our time. You coul..

£7.99

Bamboo Stick 5"

The Bamboo Stick is a Senko style worm but much fatter in profile. This makes it a better caster tha..

£6.49

Senko 6"

The original Senko lure! Ideal weedless/weightless bass soft plastic lures. Try them after dark too!..

£7.99

New Foojin'AD Angel Shooter 96M

With longer rods becoming more popular, the 96M will find its place among angers who not only want t..

£509.99

Flash J 5''

Absolutely superb bass catching lures to rig weedless and weightless. Perfect in shallow water! They..

£8.49

DoLive Stick 6''

One of our most popular soft plastic lures ever. You won't even need to open the packet before you c..

£10.49

DoLive Stick FAT 4.5''

NEW! Fat version of the classic DoLive Stick. Superb weedless/weightless bass lure. ..

£10.49

Black Star TZ Solid S69-S

The Xesta Black Star TZ Solid is one of the finest LRF/Perch rods available. Solid tipped for superb..

£309.99

Exceler 3000A

The latest Exceler range offers improved features, more choice of models and an improved price. The ..

£99.99

b4 "befo" Light Game bFO-80T

We first bought Tict rods to the UK in around 2011. I've always absolutely loved them. The brand new..

£249.99

Stradic 2500 FK HG

Well played, Shimano, well played! These are stunning reels. The new Stradic FK utilizes Shimano’..

£139.99

Ice Cube IC-69F Rockin' Finess

I've admired the Ice Cube range for a long time. Super light rods with such crisp action's they're u..

£269.99

#1 for lure fishing rods

There is nowhere on British shores where you will find anglers speaking more passionately or in such detail about fishing rods. Since we opened in 2010 we have learnt from a customer's point of view just how difficult it is to make informed decisions when buying rods online. Manufacturers seem to have their own way of rating things and generic descriptions don't help at all. We've done as much as we can here (although there's much, much more to come) to help guide you through the specifications and action of every rod we stock to ensure that you don't end up buying something that just isn't what you expected it to be.

We'll have various amounts of information to add to the site shortly. Browse the "rods" category to compare those that are most relevant to your style of fishing. If you still have any questions, feel free to contact us for further advice.


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