Suppliers of high-quality Japanese lure fishing tackle.

CLOSED FOR SUMMER HOLIDAY. Apologies for any delays in shipping or contact. We’ll be back on Tuesday, August 28th to catch up.

Discover the APIA Rod Range: Unmatched Craftsmanship for Every Angler

APIA rods are renowned for their innovation, precision, and performance, offering a range of options designed to meet the demands of every fishing style. Whether you’re chasing fish in challenging conditions or perfecting your finesse game, there’s an APIA rod for you.

Foojin’ Art Magic UK Custom

Exclusively designed for the UK market by our very own Ben Field, the Foojin’ Art Magic UK Custom offers precision and finesse tailored to UK waters and techniques. 

Foojin’Z

The pinnacle of APIA’s engineering, the Foojin’Z series is their top-end range, delivering exceptional sensitivity, casting power, and durability. 

Foojin’RS

A versatile range of rods. Stunning quality with a rod for every scenario.

Grandage 

Designed for finesse anglers, the Grandage Lite series focuses on sensitivity and lightness. Perfect for targeting smaller species or using delicate techniques.

Discover the APIA Rod Range: Unmatched Craftsmanship for Every Angler

APIA rods are renowned for their innovation, precision, and performance, offering a range of options designed to meet the demands of every fishing style. 

Foojin’ Art Magic UK Custom

Exclusively designed for the UK market by our very own Ben Field.

Foojin’Z

The pinnacle of APIA’s engineering, the Foojin’Z series is their top-end range.

Foojin’RS

A stunning series of rods with a rod for every style.

Grandage 

Designed for finesse anglers, the Grandage Lite series focuses on sensitivity and lightness. 

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