The “Art Magic” name was first used by Apia as part of their Foojin’R range (circa-2014). They often upgrade rods using the same names for a lovely level of continuation and improvement. The original Art Magic was actually not an individual rod but a group within the Foojin’R series. However, Ustuki chose to reincarnate the name here as a nod to the AOF brand and name. The Art Magic 90ML+ is not like other rods we sell or have ever sold. I have pulled features from existing Apia models as we wanted an extension of the amazing Foojin’RS series, but my intention was to design a rod that sat unimposing on others while fulfilling every requirement I have in a bass fishing rod. I wouldn’t pick any rod in our range over “the 90” for my general bass fishing. It has that solid Apia feeling and incredibly high quality blank. An incredible tip for working hard and soft lures in particular, but at the same time a generous helping of power in the butt for when you need it. Whether stalking estuary fringes or hauling fish on the open coast, I’ve designed a rod that I’m happy I can just pick up and go.