Struggling to decide?
Free rod advice.
No matter where you're
buying from.
Use the AOF "Rod Finder" to tell me about your fishing, your budget and your plans, and I'll send you my list of personalised recommendations.
-
LURE ROD SPECIALISTS
Zenaq, Tailwalk, NS Black Hole and more. Rods are what I know best.
-
REAL EXPERTISE
20 years on the water. Ask me before you buy.
-
FREE ROD ADVICE
Tell me how you fish and I'll shortlist it.
-
WADEBRIDGE SHOP
Pop in and see us, Monday & Thursday, 10–5.
It's incredibly important to me that anyone who buys a rod from us is happy with their purchase. The rod has got to be right.
Who am ITailored to how you fish
What happens when you ask?
There's a huge amount of choice out there, and the right rod for one angler often isn't right for the next. There's no right or wrong answer on budget, and if the rod that suits you is one I don't stock, I'll tell you that too.
- 01Tell me how you fish, where, and what you want to spend. Three minutes.
- 02I go through your answers and work out what actually suits you.
- 03You get a shortlist by email, with the reasoning behind each one.
By the way you fish
Rods by technique
Hand-picked by Ben
Recommendations
News & Notes
Field Notes
Recent sessions, tackle tests and things worth talking about. Straight from the water.
