Suppliers of high-quality Japanese lure fishing tackle.

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CLOSED FOR SUMMER HOLIDAY. Apologies for any delays in shipping or contact. We’ll be back on Tuesday, August 28th to catch up.

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Zenaq Plaisir Answer vs. Snipe
Tackle Talk
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Getting Bent 2: Zenaq Bass Rods

Zenaq Snipe vs. Plaisir Answer Zenaq have existed as a Japanese rod-building brand for 60 years. I was always aware of their products but believed the price to be one step further than most British anglers could justify. However, I know that some folks will always just want the best, and that’s why Zenaq exist

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Apia Foojin'RS
Getting Bent
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Getting Bent 1: Apia Foojin’RS

Welcome to our new AOF blog series – “Getting Bent”. Back in 2017, AOF launched what was – I think – the 4th incarnation of our website. It involved hundreds of hours of work, measuring, analysing and formatting all kinds of rod specs and charts. The reason for me doing it was to try and

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Why you should book an AOF visit…

In addition to us closing our physical store of 13 years, opening our HQ up for 1-1 bookings makes perfect sense. While our day-to-day lives are mostly spent working on the online business – whether it’s packing orders, taking product pics, writing articles or developing the site (all things that wouldn’t be possible if the shop door was still permanently open), it seems a shame to not allow genuine customers the chance to get their hands on and sample some of the lure rods that we provide.

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Getting Bent 3: Huge 9’2″ – 9’6″ Bass Rod Comparison

By putting the microscope on similarly spec’d rods from different manufacturers - and mostly in similar price brackets –…

Getting Bent 2: Zenaq Bass Rods

Zenaq Snipe vs. Plaisir Answer Zenaq have existed as a Japanese rod-building brand for 60 years. I was always…