Ben Field

Ben grew up along the rugged coastline of North Cornwall, honing his skills in lure fishing amidst its dramatic cliffs and beautiful beaches. His enthusiasm for this sport led him to establish The Art of Fishing in 2010, aiming to introduce high-quality lure tackle to the UK market. Ben has also become a pioneer in Light Rock Fishing (LRF) within the country, always staying at the forefront of lure fishing technology through his career. He loves engaging with customers, generously sharing tips and insights from his extensive knowledge of the sport. Recently, Ben has launched Art of Fishing Wholesale, distributing renowned brands like Zenaq, Apia, Tailwalk and Graphiteleader. Despite the growth of his business, he still makes time to return to his beloved rock fishing spots along the wild North Cornwall coast. Anyone that has had interactions with Ben know very well why he has earned the reputation of the 'good guy' of the tackle industry.