Inside Art of Fishing
Inside Art of Fishing is our YouTube channel — and it’s where we’ve put the time and effort that used to go into physical lessons. If you want to learn lure fishing properly, the videos are the best place to start.
Why videos instead of lessons
We used to run physical lessons from the shop. They worked well for the people in the room, but only reached a handful of anglers. By moving to video, we can teach the same things — rod choice, lure choice, technique, knots, reading the water — to anyone who wants to learn, free, in their own time, and as many times as they need to.
What you’ll find on the channel
- Inside Art of Fishing — our flagship series. Behind-the-counter conversations about tackle, brands, and the why behind what we stock.
- The Journey — our beginner series following first-time anglers from their first cast to their first fish.
- Tackle deep-dives — JDM brands explained, rod range walkthroughs, lure technique breakdowns.
- On-the-water sessions — bass, wrasse, predator, LRF, plus species and tactics specific to the South West.
Got a question we haven’t covered?
Drop a comment on any video, message us on Instagram, or get in touch. We use viewer questions to shape what we film next.