Art of Fishing

ZENAQ Rods – Ben’s First Impressions (Snipe & Plaisir Answer)

2023 has been an exciting year. Not only are we embarking on a new chapter in AOF history with the closure of our retail premises - enabling us to grow online and through our distribution sales - but we have seen some incredibly high-end products coming through the door.With Japanese brand, Apia having taken a huge jump in popularity this year (rightly so!), we now have another very high-end competitor to be playing with. And on paper, even higher spec!...Zenaq...

29 October 2023By Ben FieldArt of Fishing0 CommentsRead more...

New Products from Apia Japan (and an HRF ratings quandry)

Apia have been working in Japan on an upgrade to their "Brute" (HRF) rods to bring in the latest technology seen in the Foojin'Z and Foojin'RS series. Our first stock should be available sometime late in November.Japanese HRF rods can be hit or miss. Not because they're not great rods for what the clever Japanese folks have designed them for, but because the ratings used on them are often defined (for whatever reason) slightly differently than the "Seabass" rods we're...

20 October 2023By Ben FieldArt of Fishing0 CommentsRead more...

AOF – A new beginning.

If you have not yet seen through social media channels, we have taken the step to start running down our shop opening times to give ourselves the breathing space to finally start cracking on with our online sales and wholesale business. And do a LOT more fishing too!

12 September 2023By Ben FieldStaff Blog0 CommentsRead more...

AOF ’23 Summer LRF (and other) Rod Sale

Occasionally I go a bit mental and decide we need to clear some space in the stock room. Often this means allowing minimal quantities of some very special rods to leave us for some great, low prices.Everything below is just that. Limited. First come, first served. The sale will end at midnight on Thursday, August 17. Rods are only reserved when payment is made.If you would like further information on a rod, or recommendations, please do ask.HOW TO...

15 August 2023By Ben FieldArt of FishingComments OffRead more...

Apia Foojin’RS – First Impressions

I've been talking about these rods for months. All of the available information suggests that the new Foojin'RS rods from Japanese legends, Apia, should be something a bit special.Would they be?On 3 January 2023 they finally landed at AOF headquarters.I was up to my armpits trying to fix our very broken website at the time. An "upgrade" ended up breaking the whole thing just before Christmas. But anyway, when two massive boxes full to the brim with rods...

6 January 2023By Ben FieldArt of Fishing0 CommentsRead more...