Suppliers of high-quality Japanese lure fishing tackle.

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CLOSED FOR SUMMER HOLIDAY. Apologies for any delays in shipping or contact. We’ll be back on Tuesday, August 28th to catch up.

Apia

Few will argue that Apia are THE fishing rod brand to beat. For quality and design ingenuity, it’s very hard to compete with what Apia do. Far from being a generic manufacturer, their rod ranges are so diverse that every rod is unique to the range.

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Getting Bent 3: Huge 9’2″ – 9’6″ Bass Rod Comparison

By putting the microscope on similarly spec’d rods from different manufacturers - and mostly in similar price brackets –…

Getting Bent 2: Zenaq Bass Rods

Zenaq Snipe vs. Plaisir Answer Zenaq have existed as a Japanese rod-building brand for 60 years. I was always…