Find the perfect lure rod

We're here to help. Endlessly browsing? Unsure what to go for? Can you trust the specs? Or the reviews? Every day at our Wadebridge store we guide customers towards exactly the right kind of rods to suit their needs.

Created by Ben Field

Since the inception of AOF in 2010 our main focus has been towards modern fishing rods. Ben not only created the business, but having participated in so many styles of fishing to such a technical level, has become the go-to source for those looking for a new rod. Providing friendly, honest advice to anybody who asks, his expertise runs all the way from starter sets for complete beginners to very experienced anglers who are on the lookout for something unique.

What do we ask?

Simply complete the quick questionnaire below and we'll send you a personalised list of our best recommendations!​​

About You

We will use your email address to send our initial list of recommendations.
Optional. Before sending our full list of recommendations, it's always best to chat about the ideas we've come up with to ensure we're along the right lines. If there's a quiet time to chat that suits you best, please just let us know in the additional information box at the bottom.
Don't be afraid to admit to a lack of experience. Most people we speak to in the shop are not hugely experienced and we're here to ensure they get off on the right foot - with the right gear to help them progress.

Type of Fishing

Lures you use

Rod Preferences

Existing Favourites


Additional Info

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