Find the perfect lure rod
We're here to help. Endlessly browsing? Unsure what to go for? Can you trust the specs? Or the reviews? Every day at our Wadebridge store we guide customers towards exactly the right kind of rods to suit their needs.
Created by Ben Field
Since the inception of AOF in 2010 our main focus has been towards modern fishing rods. Ben not only created the business, but having participated in so many styles of fishing to such a technical level, has become the go-to source for those looking for a new rod. Providing friendly, honest advice to anybody who asks, his expertise runs all the way from starter sets for complete beginners to very experienced anglers who are on the lookout for something unique.