Your Shopping Basket


Brand: Savage Gear Stock: Out Of Stock
Savage Gear Gravity Stick Kit AOF Custom...   MORE INFORMATION
  • Length: 140mm
  • Weight: 15g
Ex Tax:£13.33
Brand: Savage Gear Stock: In Stock
Savage Gear Gravity Stick Paddletail 140...   MORE INFORMATION
Ex Tax:£4.99
Brand: Savage Gear Stock: In Stock
Savage Gear Gravity Stick Pintail 140...   MORE INFORMATION
Ex Tax:£4.99
Brand: Savage Gear Stock: In Stock
Savage Gear Gravity Stick Pulsetail 140...   MORE INFORMATION
Ex Tax:£4.99
Brand: Berkley Stock: Out Of Stock
Berkley Gulp! Alive Earthworms...   MORE INFORMATION
Ex Tax:£4.99
Brand: Berkley Stock: Out Of Stock
Berkley Gulp! Night Crawlers 3"...   MORE INFORMATION
Ex Tax:£4.99
Brand: Apia Stock: Out Of Stock
Apia Hydroupper 90S...   MORE INFORMATION
Ex Tax:£14.16
Brand: Apia Stock: In Stock
Apia Hydroupper Slim 100S...   MORE INFORMATION
  • Length: 100mm
  • Weight: 10g
Ex Tax:£14.99
Brand: HTO Stock: In Stock
HTO Labrax Stix 5.5"...   MORE INFORMATION
Ex Tax:£6.66
Brand: Apia Stock: Out Of Stock
Apia Lammtarra Badel 105...   MORE INFORMATION
Ex Tax:£15.83
Brand: Apia Stock: Out Of Stock
Apia Lammtarra Badel 130...   MORE INFORMATION
Ex Tax:£17.49
Brand: EvoBass Stock: In Stock
EvoBass Lance 150...   MORE INFORMATION
  • Length: 150mm
  • Weight: 13g
Ex Tax:£8.33
Brand: EvoBass Stock: In Stock
Weighing 17g, the 16cm Lance is the ideal large sandeel imitation. Due to the weight and streamlined features, they cast great and work brilliantly in the water. Not as stiff as some similarly designed lures....   MORE INFORMATION
  • Length: 160mm
  • Weight: 17g
Ex Tax:£8.33
Brand: Sakura Stock: In Stock
Sakura Lento Slow Jig 20g...   MORE INFORMATION
Ex Tax:£8.33
Brand: Sakura Stock: In Stock
Sakura Lento Slow Jig 30g...   MORE INFORMATION
Ex Tax:£9.16
Brand: Sakura Stock: In Stock
Sakura Lento Slow Jig 40g...   MORE INFORMATION
Ex Tax:£9.99
Showing 65 to 80 of 160 (10 Pages)

Our collection of fishing lures for the UK covers all corners of salt and predator lure fishing. We pride ourselves as one of the original motivators in changing the way that we fish with lures and our lure range and expertise are legendary.

The selection of sea fishing lures for sale (or freshwater) in the UK has developed rapidly over the past 10 years. With shops like ours dedicating themselves to finding and importing new and better lures, the choice available has never been more varied than today.

Depending on the type of fishing involves, there are different types of fishing lure that are most relevant. Some lure types that we use for pike fishing for example, may not be useful when targeting bass (and vice-versa).

So what are the different lure types and where would we use them?

#1. Soft Plastics

Perhaps the most varied of all fishing lures, the soft plastic revolution has led to them becoming the most popular lure type today. Soft plastic fishing lures are usually made of a flexible material called "plastisol" (a suspension of PVC or other polymer particles).

Recommended for: ALL fishing types and species.

Since the advent of LRF, we've discovered that pretty much all species of fish can be caught on a lure. It's just a case of selecting a lure that is the right size and suits the preferred environment of that species. Soft plastic lures are so varied that there will always be at least one lure that will suit any target species in any watery location.


  • Can be very cheap to buy.
  • Very natural movement in the water.
  • All shapes and sizes.
  • Rig any one lure in numerous ways.
  • Easily rigged "weedless" to prevent snagging.


  • Easily damaged/torn, therefore...
  • Regularly need replacing and disposing of.
  • High quality lures are expensive considering they'll only catch a few fish each.

As you can see, there's not much not to like about a good soft plastic. You can view our full range of soft plastic lures here. LRF soft plastics are here.

#2. Hard Plastics (Plugs)

The exact opposite in more ways than one to the soft lures above. Again, there are enough types and sizes to catch a wide variety of predatory fish in fresh or salt water - they're just a bit more limited. While every soft plastic lure may be rigged in different ways to be fished at any depth, hard lures tend to be more fixed in their design specs. Each lure will have been designed to fish at a certain maximum depth and move in a certain way.

Recommended for: Most aggressive predators. Particularly bass, pike, perch, chub, trout and salmon. Check out our shallow diving versions here.


  • Can be fished in very shallow water.
  • Won't dive deeper than they're designed to.
  • Different densities to choose from (floating/suspending/sinking).
  • Superbly detailed paint jobs.
  • Very easy to use.
  • Long casting.


  • Can be expensive.
  • Multiple treble hooks sometimes aren't particularly fish-friendly.
  • Every lure has limited uses.

What are the different hard lure types?

- Minnows/Jerkbaits

Minnow style hard lures are long and slender. With our bass fishing we'd liken them to a sandeel or baitfish of that sort. They do vary in fatness and length, but can go from as small as 3cm right up to 20cm+ in length. They tend to be the longest casting hard lures due to their streamlined shape. The majority hat we sell are shallow diving. The shallowest divers are often referred to as "lipless" due to the lack of diving vane - relying solely on the flat shape of the face to guide the lure under the surface.

- Crankbaits

Short and stubby with fat bodies, crankbaits are an aggressive style of diving lure. With the body being short, the lures swim with a high frequency vibration to really annoy predatory fish. Not popular with (sea) bass anglers, crankbaits excel for species like perch, pike and chub. The majority are very shallow diving and some even swim just under the water's surface creating a turbulent wake behind them.

- Topwater/Surface

As the name suggests, topwater lures work right on the surface and "walk", "spit" or "pop" their way back to you. Some of our most popular bass lures are topwaters - lures like the Patchinko. "Poppers" come under the surface lure category too.

Favoured by bass and pike in particular. Bass surface lures tend to be slimmer and imitate fleeing fish, while pike topwaters are often a bit more crazy - mimicking rats, ducks, snakes, frogs or even bats! These pike lures are often built from a combination of soft and hard plastic materials.

- Needlefish/Stickbaits

Only more recently gaining popularity in the UK, I use this category to assign those lures that are designed for long distance casting. Made from plastic (or wood) and generally slow sinking. Often very simplistic in shape and colour, they tend to be fairly slim lures (as per needlefish/gar/sandeel) which are fairly heavily weighted and most often sink. Most tend to begin working towards the surface on their retrieve though. In the UK we use this lure style for bass and not much else. Especially useful in the surf or over shallow rocky reefs where distance casting is necessary. Often rigged with two single hooks (one belly, one tail) rather than trebles.

#3. Metal Lures

Our metal lures tend to come under three categories: casting jigs (including "slow jigs"), spoons and vibration baits. In most scenarios in the UK, we use these in saltwater. As the name suggests, they are in most cases, produced using solid metals - either lead or various alloys to adjust the density. Metal lures are especially useful in deeper or rougher water conditions.

For shore fishing the majority of lure sizes we use vary from 3g to 50g. These types of lures are great from the boat too in sizes from 40g up to 200g or more. These lures are recommended for active species like bass, pollack, cod, coalfish and the like. On some LRF metal lures we even catch founder, gurnard and other bottom dwelling fish too.


  • Very long casting.
  • Stable in rough seas.
  • Simple lures to use.
  • Hard wearing.
  • Various hook options.
  • Brilliant on the boat fished vertically.


  • Sinking - so may snag more quickly.
  • Almost always have to be fished fairly fast.
  • Quality lures can sometimes be expensive.