The most pleasant surprise. I didn't expect that!
Diving depth: 12" - 18"
When Apia first released the Ailed'Ore (manufactured by Megabass on their behalf), I wasn't expecting much. The bib looked tiny and I couldn't see the shape of the lure c...
The Argo was a new surface lure for 2020. Manufactured by Megabass (for Apia), it's a super high quality lure designed to be perfectly balanced, allowing for it to be fished in a number of ways.
Walk The Dog
With the cupped face th...
Diving depth: 2'
The larger of the two Dover sizes was launched in this "Riva" version in 2020, replacing the original Dover 120. Although the name suggests that it's a river lure, it's designeed as an allrounder and built by Megabass for Apia (the ...
As soon as I clipped a Dover to my line, I could tell it was special.
Diving depth: 18" - 2'
The 99F is a shallow diving bass lure manufactured by IMA for Apia. Apia don't make their own lures but work with both Megabass and IMA for production....
The Apia Grandage rods are one of those that fly under the radar - just a little - despite being popular with all of those who've had the pleasure of using one. They don't show off with flashy graphics and are the finest example of Japanese rod desig...
The fatter Hydroupper 90S was one of my favourite little surprises of the past couple of years.
I wasn't sure what to expect from the Slim, but it's a totally different lure - in some nice ways.
While the 90 is easy to get wiggling its way back...
Diving depth: 3' - 10'
Currently the largest lure from the Punchline range, the 130 is a beast.
Weighty (36g), it's basically a long-casting, horizontal sinking needlefish - just with a bit more to it! The flattened face has it swimming like...
Diving depth: 2' - 8'
The Punchline 95 casts like a bullet.I hadn't used one until 2020 but it's the kind of lure that I love, just rarely used in the past. Technically superb in rougher conditions, it's the perfect lure to use when you might someti...